Why is it important to improve your LinkedIn Profile Strengths?

LinkedIn is the most popular tool for job search, therefore knowing how to use LinkedIn to get a job should be your number 1 priority.

Although most people know how to use LinkedIn, there are certain things that many are not aware of, hurting their chances of finding a new job, and that is how they portray their profile.

You may have been in a position where you are struggling to make connections or to get job interviews, it’s normal if you don’t really know all the features that LinkedIn provides.

I always remark to my clients how crucial and important it’s for them to keep their LinkedIn profile updated and keep improving in their profile strength!

And here I’m going to give you some tips to improve your LinkedIn profile and make it stand out from the others!

Stand Out:

Make sure you fill in all the areas in your LinkedIn profile, starting with your profile picture.

Avoid selfies and keep it professional. Remember, this is the first thing that recruiters will see when they will open your job application.

The About section on LinkedIn should include an elevator pitch, which is a short overview of your background and experience, along with your goals.

You don’t need to be too specific about your goals, however, do mention what you are looking for.

Don’t be afraid to show your personality as well! such as how you are spending your free time, as recruiters will get a better understanding of how could you fit in their team.

The About section allows you to also include links or upload files. This is very useful if you have an online portfolio or work that you would like to showcase, such as presentations, files, pictures, etc.

LinkedIn Headline:

The LinkedIn headline is one of the most, if not THE MOST important part of your LinkedIn profile.

The headline is what follows your name every time you interact on LinkedIn. If you post something on LinkedIn, this action will appear in your network’s feed and the headline will show right under your name.

When recruiters are looking to fill in job openings, they are looking for keywords. That is why it is crucial to use proper keywords when writing your LinkedIn headline

Job history on LinkedIn:

Include the most relevant positions you held and make sure that the information displayed on your LinkedIn profile matches the information that you have included in your resume.

Exclude any positions that are not relevant to the job you are aiming to get and also remove any very short-term positions, as they might get in the way of finding a new job, instead of helping. Recruiters might think that you are a job-hopper and just skip your job application altogether.

Same as with the Above section, LinkedIn allows you to include links or files for any position on your profile. Use this to include any relevant work you have done.

When writing down the description of the job it’s best to structure it with bullet points and ensure you include achievements, not just the job description. 

Other details:

You want to make sure you include the most relevant skills that you have, as this will help recruiters find you as well. If you want to be endorsed for the skills that you have, the best practice is for you to endorse people in your network and hope they will return the favor.

Research on LinkedIn:

Once your profile is set, it’s time to research. Knowing how to use LinkedIn for research can potentially land you a job by using a referral.

Using the search bar, you can conduct different types of research:

• Target companies
• HR managers and recruiters
• Job Title

Network on LinkedIn:

Once the research is done, it is time to increase your network.

Send connect invites to anyone you think will be able to help you in your job search and don’t be afraid to ask for help. Be active and interact on LinkedIn even though your network is small.

Share other people’s content, post articles, and engage by liking and commenting on everything you find useful.

Remember!

When using LinkedIn to get a job, it’s important to have a clear vision of the type of companies and roles that you are targeting!

It might be tempting to send as many job applications as possible, but do yourself a favor and don’t do that. Make sure that you meet at least 80% of the job requirements before submitting your application.

And don’t forget to let recruiters know that you’re open! Below About, in your dashboard, the career interests button is off by default.

You want to make sure that you turn this button on, to signal that you are looking for new opportunities and enable recruiters to find you easily.

I hope you’ve enjoyed this blog post on Why you should improve your Linkedin profile strength! It’s never too late to work on yourself and your future. 

Don’t forget to share this with your friends and comment below if you found this useful or what other steps have you done to improve your LinkedIn.

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