6 Easy Ways on How To Make Your Linkedin Profile Standout

Here is your ultimate guide to take your LinkedIn profile strength to the next level. Follow these 6 easy tips and tricks and you can create a more and interesting profile.

If you’re looking for some LinkedIn profile tips, you’re most likely in one of these situations:

You’re not landing the clients, job, or employees you want.
Your profile lacks views or popularity.
You don’t know what to write for your LinkedIn profile
If you answered, “that’s me!” to any one of these above points, I completely understand!

I want to share with you my 15 best LinkedIn profile tips so you can:

• Find great work
• Make more money
• Get more profile views
• Build an incredible network

LinkedIn boasts over 660 million users in more than 200 countries and territories worldwide. With that kind of reach, you can’t afford not to take your LinkedIn profile seriously.

1. Be A Strategic Linkedin User

Building a strong network is about making and maintaining connections. Connecting with someone after a networking event is just half the battle, after all. 

How do you maintain better LinkedIn connections? One word: Engage. 

Here are 2 things you should avoid, and how to use your likes to your advantage.

Don’t be a LinkedIn crawler. You know, those people who just scroll through their feed and aimlessly browse without liking anything. 

Instead, try this: Every time you go on LinkedIn, take a few moments to like a few recent posts in your newsfeed. Whenever you’re liking a post, you’re also showing your connection some appreciation!

Don’t treat your likes like gold. Unlike gold, likes are free. 

Instead, try this: My rule of thumb is, if the post I read provided just an ounce of value, I give it a like! But it’s important to be purposeful about this—don’t just go around liking any and all posts. 

Likes are the easiest way to produce rapport.

Look at the bigger picture. I used to be a serial judger, but liking creates deeper connections. It’s great conversation fodder next time you see them. If you liked an article they posted—even if the post wasn’t excellent—you then can talk about that article next time you see them. Bingo! Conversation starter and liker. 

2. Focus on the Top Sections

Recruiters are busy and so are most professionals. There are a lot of technical advantages to having a very full profile, but you can’t expect everyone who arrives at your page to read every word.

You have to hook them from the start. Include your most important skills, experiences, and qualities high up in your profile. This means your cover photo, profile picture, headline, summary, and recent experience.

So if you won a huge award or have a key certification, don’t wait until the “Accomplishments” or “Licenses & certifications” sections to mention them. Add them to one of your top sections—as high up as is appropriate. The same goes for your most important keywords. Don’t let your most marketable skill get buried in your “Skills & endorsements” section.

3. Attract Recruiters Like a Pro

From the 2017 Jobvite Recruiter Nation Report, below are the top three positive factors that impact a recruiter’s decision to move forward with a candidate.

In case you weren’t aware already, recruiters use LinkedIn to find, qualify, and engage with for open positions. I can’t confirm an actual statistic, but one study reported in 2016 84% of recruiters use LinkedIn to recruit while another study from March 2018 reported that 94% of recruiters use LinkedIn to vet candidates. I believe them both.

1. Examples of written or design work (65%)
2. Engagement in volunteering, mentoring, or non-profits (63%)
3. Mutual connections (35%)

So, if you want to be visible and desirable to recruiters as part (not all) of your job search plan, below are four things you can do to increase your chances.

4. Use Your Summary Wisely

Your summary or “About” section is where you can really show your personality and share your story, Hallow says. And it doesn’t need to be complicated.

Here’s how you might structure it:

• Introduce yourself. Who are you as a professional and what do you do? What value do you bring to the organizations you work for?
• Highlight your key skills, experiences, and achievements in paragraph form or a bulleted list.
• Talk about who you are outside of work. This is optional, but you never know which of your interests might resonate with a recruiter, future employer, or professional connection.
• Call the reader to action by asking them to connect with you to discuss growth marketing, contact you about job or speaking opportunities, or do whatever you’re currently looking to get from your LinkedIn profile.

Even if you follow this structure, there are infinite ways to write your summary. “The ‘About’ section is very personal,” Wasserman says. Use the first person, and don’t be afraid to talk about what really matters to you in your career.

5. Credibility In Telling Your Story

Credibility is essential to telling your story on LinkedIn. Because what’s a story if no one can back up its claims?

Enter the LinkedIn Recommendations section. A recommendation is how your community can validate your professional story by writing about their experience working with you.

Request recommendations from a diverse group of people you’ve collaborated with across different roles, and who can speak to your specific work experience, skills, and major achievements. 

When asking executives or senior leaders for a recommendation, consider writing a first draft of  the recommendation for them as a starting point and let them edit to fit their voice and tone. By giving them a starting point, you’ll help them narrow their focus on what you would like them to say and save them time.

6. Show Off Your Expertise or Best Work in the Features Section

Just below the “About” section is the “Featured” sections, which allows you to showcase media, links, and LinkedIn articles and posts at the top of your profile. Sharing the work or mentions that are most relevant to your personal brand and LinkedIn goals is a great opportunity to show your skills in action, Wasserman says.

If you have an online portfolio, the “Featured” section is a great, highly visible spot to link to it.

Summary: Your LinkedIn Tips To-Do List

Here is a quick to do list from this article that you can do with your LinkedIn profile strength right now:

• Be a strateguc Linkedin User
• Focus on the top sections
• Attract recruited like a pro
• Use your summary wisely
• Credibility in telling your story
• Show off your expertise or best work in the features section

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